the newspaper news, the insider disclosed that, is different with the rumor, the Hong Kong realtors are extremely clear permanently big serve under somebody's banner the land the value, wanted with it cooperation, finally, Xu Jiayin to choose the Hong Kong new world group and other 7 financial organ in abundance, the permanent large estate solicited 600,000,000 US dollars.

“three controls falls the house price” to discuss directs to dispute the story which spreads widely in the field is, in May, 2004, the permanent large estate holds the whole staff in its gold and greens century garden to take a mass pledge, Xu Jiayin pounded in the presence of everyone destroys the wasting assets actually not to reach the high-quality goods standard surely the central garden.Hereafter, the permanent big going on the market development estate, everywhere flaunts “the high-quality goods botanical garden”, “the luxurious repair”.

private solicits after 600,000,000 US dollars completes, Xu Jiayin also indicated to the media that, the Shenyang permanent big oasis, Wuhan permanent Washington D.C. and so on, the price must outdo the peripheral same scale project 15%-40%.

this speech said soon, in 2008 the National Day, the permanent large estate nation 18 estates start the synchronized reduction sale, permanent greatly also becomes in the nationwide scale the first large-scale reduction promotion realtor.

Xu Jiayin has carried on one time “the marketing” successfully.However in the past for human by mansion impression permanent big, whether
can “the cost price”, “the meager profit” carry through to the end? Regarding this Xu Jiayin in the company interior speech, directly had not replied “is” or “is not”, but is
the expression, can provide the high performance-to-price ratio constantly the product.

Xu Jiayin this kind of transformation consideration company should to the crisis strategy, “have the cash to be the king, can pass the cold winter,” he summarizes said.As soon as

the this year national two meetings, Xu Jiayin enters the stage, then ejects “three controls falls the house price” theory, respectively is the government falls the soil-rent value, the taxes and fees and the enterprise falls the profit, summoned the enterprise should pursue “the reasonable profit”, has initiated the intense dispute in the field.Therefore Xu Jiayin becomes during two durations one of media chase objects.At the same time, greatly goes on the market permanently each place project splits out “the cost price promotion” in abundance the sign.